Website Design Brief Templates

The detail can refer to either the style or something like “redesign” if you’re working from an existing design. In our design app, you’ll notice that illustration design is a separate project. This refers to illustrations with a wider purpose or more complex illustration projects.

400 pages, jam-packed with in-depth user research and best practices. Either way, compelling visuals that support or illustrate your message are the way to go. Do you want to exclude a specific segment from the send? If you’re promoting a product, you may want to exclude people who just purchased it. Or if you’re saving a segment for another email, be sure to note that.

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Even though the overview appears near the beginning of the creative brief, you might consider writing it last, after you have already outlined the rest of the document. A design brief sets parameters and expectations for the author and the designer before the design starts. Clear communication between the author and the designer prevents frustration with the process and produces a better cover. If you feel like you need to hire a different designer every time you write a book, the problem may not be the artist. We’ve attached a downloadable logo design brief template to help you outline everything we just covered! You can use the filled-in template as a rough blueprint for what your logo design brief should look like, but feel free to make adjustments as needed for your specific business and brand.

A marketing creative brief is most commonly used to bring campaigns to market. This type of creative brief can be used for both new and existing campaigns. Broad business goals and strategies to accomplish them are usually included in this type of creative brief. It’s also not uncommon to see revenue goals and a budget included in a marketing creative brief. Your creative brief might include several different CTAs, especially if you have a primary and secondary target audience. But it’s a good idea to have one primary CTA that drives the project objective we talked about earlier.

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This document is extremely important as it helps define what exactly you or your team will be responsible for building and how much it costs. Use the blurb of your book as well as any other information you think will be helpful. If it’s nonfiction, provide the chapter outlines or table of contents.

Elementor serves web professionals, including developers, designers and marketers, and boasts a new website created every 10 seconds on its platform. Including all the relevant technical requirements and specifications upfront can save you several rounds of revisions in the future. This can also help you to avoid scope creep, and save the client any additional costs. This can help you define core features to set the new website apart. You can start by examining their sites to understand their businesses and unique selling points.

When you include the right information, the design brief has the potential to be one of your most powerful project management tools. It can be used to inform design decisions and guide the overall workflow of your project; from conception to completion. A well-written creative brief helps you to identify and avoid roadblocks early on, and it can even streamline and accelerate your prototyping, design, and development process. For the creative team to nail your request, it is essential that you share your deep understanding of your target audience with them.

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A basic demographic profile does not carry the day, so if they have not done work on this, you can work with them to develop their buyer personas in a workshop. Regardless of which approach you use, using a creative brief template to gather the core information for the client’s project is essential. Add more pages to your creative brief with a few clicks. You can also create creative briefs from scratch using custom dimensions and drag-and-drop tools like table generators, premade text blocks, built-in backgrounds and more. Download your creative briefs in printable PDF format with bleed marks, or save them as JPG or PNG images. You can also publish your creative briefs online and share them with a link, or embed them on any web page using a snippet of code.

website design brief templates

This is perhaps the most important element of the brief. If you’re not clear on what the goal should be, you won’t be able to communicate it, and the designer won’t be able to create it. Services like99 Designswalk you through the process of creating a design brief. All the questions they ask essentially create a design brief.

When all involved know what they need to, this will add to the enthusiasm of the team and fewer mistakes. A good website brief is an important element of creating a successful business website. It connects the gap between what a business owner envisions and what a website development team can make.

When writing a design brief most clients just scramble some lines and leave the rest to the designer’s imagination. But a creative designer simply hates it when a client fails to give precise information. This is because a rightly worded brief saves a designer from going directionless when creating something meaningful. It can be said that a design with a purpose is surely the result of a carefully written brief. Now, since creative briefs are called “briefs” for a reason, and since not all creative projects look alike, creative briefs don’t always come in “one size fits all” packages.

How To Write An Awesome Creative Brief

Starting with the project objective and then moving through key details and background information typically works well. Still, you should feel free to customize the organization of your brief in whatever way best tells your story. For example, as you create the audience section, it’s not up to you to determine this information. Most companies already have customer data and recent market surveys on hand. These materials provide the basic audience framework — you just need to fill in the narrative around the data.

It has to resonate strongly with their users and target audience, otherwise, they simply won’t use it – online audiences are incredibly fickle today, owing to the hugely competitive market. Kudos to you for learning so much about how to write a flawless UX/UI design brief. The knowledge you just got will be useful to make your next design project a success. The next step is to write a description of the work that needs to be done.

Below are its main points, in case you don’t have time right away to read the full plan. First, try to defer talking about price until you have all of the details. I do this all of the time with prospective clients of mine. Tell them that you’ll send an accurate estimate once they share some thoughts on what they’re looking for.

They would like to keep the design cost within your limited financial means for the job. Therefore, provide your brand manual, which is a reference guide marketing agencies and the designer as well. The manual serves as a single source of information about your brand. When you ask a designer to give you a unique brand logo design then do not forget to tell that it should be consistent with your brand image. This is because of specific colors, typefaces, etc elements you use in all of your marketing materials.

It’s like telling your wedding planner, “We want it to be a wonderful day.” You must describe the kind of wonderful you want. For example, you might say, “The goal is for cover design is to convince romance readers that this book will be like the other books they like, and so they should pick it up off the shelf . Helps designers decide if they are a good fit for your project. In this episode, we are going to talk about how to create your best book cover ever by using the power of a design brief.

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This will help preserve your relationship with the client for the future, and may leave the door open for other work. Best practice here is to itemize costs so as not to surprise or overwhelm the client. Most clients are not designers or developers, and will need to have things like web hosting, domain registration, and equipment needs explained. Knowing your audience is an essential aspect of good UX. Every robust UX design process begins with research, both about competitors and end users.

Including this information prevents designers from sizing something incorrectly or creating a digital asset instead of a hands-on one. A creative brief helps you understand the strategy and goals behind your project. It also helps to ensure that the work you get back is aligned with your vision for the campaign. This will allow you to take stock of some of the other logos out there, and see how your competitors use their designs to draw in their target audience. And, if you work with a designer, listing competitors will give them a chance to get to know your niche if they don’t already. Keeping your creative team focused on its work can be easily achieved with the proper tool that helps you manage the process.

Essentially, the creative brief describes the “what” of the project (i.e. its objectives) and “how” to achieve it (i.e. the creative approach). Communication – including the creative brief- is the cornerstone of success for any marketing campaign. See the platform in action, ask as many questions as you’d like, and discuss your specific needs with our friendly and knowledgable sales team. Starting your own business has become more popular than ever, and a lot of people are gravitating toward freelance work. Because of this, freelancers must put their best foot forward by displaying their work to future clients. The key to getting the voiceover you want is to make sure your client brief template is fantastic and includes everything your freelancer could possibly need.

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From planning templates to strategy docs and a variety of other guides to make your job easier.” Mark Kelly is a freelance digital marketing consultant working with agencies and direct clients ofMark Kelly digital consultancy. Once you’ve established the goals and objectives and have recorded them in your design brief, you can “work backwards” and identify the technical steps you need to take to achieve them.

website design brief templates

At the same time, some clients want a design project completed urgently due to an upcoming event such as a trade show. In that case, the brief should clearly tell about the urgency and the reason for it. Sometimes, a designer wants to know if your budget for the work is small or you can spend much more. This information helps designers in saving their valuable time.

This type of information could be the difference between a successful campaign and huge waste of time and money. Your creative brief isn’t just a document, it’s a tool that facilitates clear and thorough communication from the beginning of the design process. A clear brief can prevent last-minute project changes, misunderstandings, and conflicting objectives—all of which will cost your team valuable time and money. However, an effective design brief will take into account various factors, such as the client’s branding guidelines, goals, target audience, and any sources of inspiration. When working with Superside, we handle all of your creative requests and brief our designers accordingly. We streamline the entire process by assigning each customer account a dedicated creative project manager.

  • Design briefs can be provided by any department in a business to an in-house design team if they need them to work on a creative task.
  • Helping your web design agency to know your competitors not only eases their workload, but allows discussions about them to take place at an earlier stage in the web design process.
  • Where possible, try to find out information about budget at the very beginning of discussions—before even gathering other details in the brief.

This would also allow you, the head of the project, to keep tabs on the people working on the project and measure their progress. Identifying the needs, expectations, and foundation of the client. Post your job opening for free on Workamajobs, the job site exclusively for the creative industry. Use this section to describe the action you want to inspire in your customers. ” wants existing users to consume more of the product.” ” wants to reposition the product so a new user will consider it.”

It help us to understand our clients, develop better processes and build trust. My Visual Brief improves the service experience given to our clients. You should also give any reference that you think will help designers.

We’ve discussed book cover elements in episode 106,Ten Things Every Book Cover Needs to Look Legit. When James L. Rubart bought back the rights on his traditionally published books, he had to get new cover designs. He provided the original covers to his new designer to give her a reference point. You need a good, strong, evocative symbol on the cover, but the symbol you use depends on the genre. We talked about cover symbols in ourepisode with Chris Fox. If you’re writing fantasy, you’ll use a dragon or a knight.


Go to and post your design and the other FakeClients users will gladly offer you helpful feedback for you to improve your design. To improve your chances of getting feedback, be sure to give some feedback to other users and ask them what they think about your work. If you want to get some more exposure for your work and social media account, you can check the “allow sharing” checkbox on the feedback form. Your logo design will automatically be shared on the FakeClients Instagram account and your username will be tagged if you decide to fill that in as well.

You’ll need to note that if your client doesn’t have this information readily available, you might have to acquire it yourself. This can give you an opportunity to upsell your user research services. A website design brief is usually created by the business, after signing a contract with the web design client. It’s important to identify a few key pieces of information that can help your project stay on track and within budget.

What is the elements of design?

What Are the Elements of Design? The elements of design are the fundamental aspects of any visual design which include shape, color, space, form, line, value, and texture.

Starting a content project with these questions helps stakeholders—like writers, editors, or marketers—understand key points needed to do their jobs better. Website or app users should be considered; the brief should be created with careful consideration given to customers, staff members, and admins. In case you already have a brand guide in place, it is critical that your dedicated designer has access to it. A good designer knows how to draw; a great designer knows how to help target your customers and users.

When you find a creative brief template you like, you can either download it as is and start using it right away or customize it with your own colors, fonts, text, images, icons and more. You can also make your creative brief interactive if you plan on sharing it online. Add links, embed videos, forms and quizzes, add animations and popups, and much more.

I highly appreciate your hard work for creating this post that is very useful to those more particularly who are facing problems while doing. That is all i would add just to make sure everything is covered. One deliverable might be a wireframe design with all the components, blog, videos, lead magnet, live chat, etc. Each of those becomes it’s own deliverable, and styling can be iterated at any point along the way. By establishing your client’s pain points and determining the issues they’re trying to solve, you stand a better chance of producing an efficient solution. Try to find out what their key values are, their level of experience in the industry, and their vision of the future, as well as their size, location, and background.

  • I understand that you are busy, but I’d greatly appreciate if you could go over the invoice and clear my dues as soon as possible.
  • If you already know who you will be working with on this project, list the decision-makers for the project and any key stakeholders involved.
  • It would be even better to give links to your promotional material in the design brief.
  • Add a title to your to-do list using the left hand toolbar.
  • Even if there is copy, it would be good to have someone with experience look at it.

Creative work often involves a marketing team, freelancers, a design team, and maybe even an advertising agency. Many of these parties don’t know the background already like your internal team might, and they deal with multiple clients frequently. A great creative brief spells out this background as clearly as possible for all parties. There have long been questions of who should fill out the creative brief. It may make sense for your agency to include the creative director in this process as well to make sure everyone has a sound understanding of the project requirements. Before we get into the work of shaping content, we need to have clarity on its reason for being.

It will likely include many of the things that the proposal for the job entailed but will go into further detail for a client that has already decided to hire you. Creative briefs serve several purposes in the communications field. Marketers, designers, and advertisers use them differently. Depending on your role, your team, and the project you’re working on, one might be more effective than the other. Below are some of the most common types of creative briefs used across industries today plus examples of what they might look like. If you’re launching a new product, there are likely several features and benefits that the target audience will experience when they decide to purchase it.

Identify client roles as well as team responsibilities. We helped disruptive pet insurance company Waggel develop customer personas and map out the current and intended customer journey. We helped Unicef generate insights to support the development of a mass market, sustainable fundraising product. Back in the day when online qual was still very much in its infancy, we launched our platform Together™ and we’re extremely proud to have been one of the pioneers of asynchronous online qual.

Confirm the metrics that the client will use to measure success. Write the name and a simple description of the project. State the start date, the final deadline and any important milestone dates.

Listing them in order of preference and execution will help bring clarity to the entire project. It is also important to include the specifics about the final file formats that they require to finish the project. Asking the right questions about the company and the client will help you gain a deeper perspective about them and their work. Here are some common and relevant questions to ask when starting a new project. ________ is the best way for our target audience to experience _____ . Our target audience is ____ , in the age range of _ and _, and live areas like ____, _____, and ______.